Desiree Perez: The Brain Behind Rock Nation Success

The global music industry is growing very fast. The revenues from this industry continue to skyrocket with music celebrities earning millions of dollars every year. The music industry is no longer about entertainment only, it’s a business. For instance, in 2016, the industry’s estimated revenue was about $17 billion. This makes a huge part of the revenue collected from the entertainment sector as a whole. This industry has become lucrative for business leaders as well as big entrepreneurs. It is therefore obvious that from the money coming in, that industry is likely to attract some of the best brains in terms of human resource and business management. Though management of this industry is usually male dominated, women are also chipping in a noticeable way. One of them is Desiree Perez. Desiree is an entrepreneur, music manager, and producer. He is one of the people dedicated to bringing change in the industry. Shas showed that women too can do it big in the management of music industry and read full article.

Desiree Perez has been in this industry for a long time. Together with others, she has played a key role in bringing the music industry to the level that it is today. She has helped musician grow their talent into business empires. One of her biggest contributions has been building “Jay Z” Carter, music talent into a business empire. For 22 years, Des Perez has helped Jay Z create the Carter Empire which consists of corporate entities that deal with talent development, music production and music tour management all over the globe. She has been the driving force behind Jay Z’s businesses success by being able to strike some lucrative deals for the Rapper and learn more about Des Perez.

Desiree Perez

Desiree Perez is well known as a business associate of Jay Z. she the head of SC Enterprises, which runs Rock Nation’s music label. She is known to be a hardened deals negotiator with attributes of great confidence, strict, and oozes charisma. Some of her other contributions in the music industry include negotiating for Beyoncé Formation Stadium and the Rihanna Samsung deal.

Other reference: http://saltylens.com/tidal-negotiations-lead-by-desiree-perez/

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