Fabletics is a leading the American athletic wear company that has been growing rapidly since its establishment in 2013. It has developed into a multi-million dollar enterprise that serves thousands of customers. Its founders are Adam Goldenberg, Don Ressler, and Kate Hudson. They all have excellent knowledge of the fashion and e-commerce industries, and this has enabled the business to grow into a competitor of older firms such as Amazon. Fabletics has significantly capitalized on the power of online reviews to ensure its success. It takes comments that it receives from clients seriously, and uses them in improving the quality of products. The business’ total has revenue has accumulated to about $250 million in the past four years, and its annual growth rate is estimated to be about 35 percent.
The positive public reviews that the fashion company has been getting from its clients have enabled it to be one of the United States’ most successful e-commerce enterprises. It sells active wear through an outstanding subscription plan that has attracted over a million loyal members. Kate Hudson believes in customer service as one of the pillars that facilitate the growth of a brand, and this has assisted Fabletics to retain a considerable percentage of its customers. Research shows that most thriving e-commerce enterprises allow their customers to write comments about products on their websites. The information that this individuals offer enlightens other consumers about the quality of commodities and services of the brand. A large percentage of customers prefer shopping from companies that have been reviewed positively by people who often use their products.
The power of the crowd has a significant impact on the revenue that any business generates. Approximately 80 percent of the individuals who read online reviews perceive them as reliable information. The crowd-sourced comments are trusted more than the traditional advertisements since they are considered as personal recommendations. About 85 percent of the consumers of Fabletics’ products are return clients. The business has also been getting a significant number of customers due to referrals that are given by its subscribers. It implements most of the comments that are offered by its customers, and this has enabled to be among the leaders in the market. Its administrators understand the power of empathy, technology, and data on the growth of a business.
Most renowned search engines have given Fabletics an excellent rating that allows it to appear on the first page whenever clients lookup for any information about it. The company has earned the outstanding rating due to the positive reviews that it gets from customers. According to reliable review websites, Fabletics is a reputable firm that fulfills the needs of its clients. Its co-founder, Kate Hudson, has contributed significantly in marketing the athleisure wear of the company. She is devoted to ensuring that women who buy Fabletics’ products feel sexy and comfortable when wearing them. The fashion enterprise has built a huge clients’ base and has currently opened a couple of brick-and-mortar stores across the United States.